We’re often asked, “What does Afea stand for?”. Is it a word? An acronym? An anagram?

To make sense of the story, you have to go back to the beginning. When our CEO Esha Oberoi founded the business in 2008, she had been working in a nursing home caring for the residents. She quickly noticed some of them didn’t require round the clock care and could have remained living at home.

Esha had been battling with poor mental health for some time and noticed the same feelings of isolation and helplessness in some of the residents in the nursing home. She decided to be the change she wanted to see and created a service that sought to empower the older community with independence. Providing support in the comfort of their own homes would prolong the need for residential care.

Through helping others, Esha gained self-confidence, and her own wounds started to heal. Her clients were her family, and her true family were there in support. She had found her place in the world.

The name for the business was never going to be something clinical or obvious. With Esha being so personally attached to her Mission, it had to come from the heart. She decided it would be an acronym of her immediate family’s names, her father Anurag, sister Freya, herself Esha and mother Anju.

Afea stands for family. This is the foundation on which the business was built and remains to this day, despite growing to operate nationally.

Employees think of their team and their clients as an extension of their family, their workplace a second home. All decisions made are in the best interest of the Afea community, and that’s the way it will always be.

Check out our culture book for the Afea journey and to hear from the team!