Success isn’t limited. Why I don’t say no to mentoring our Competitors. - Afea
July 8th 2020

By Esha Oberoi, founder and CEO of Afea Care Services

Founder & CEO
Esha Oberoi

Last year, one of our old Afea team members requested me to mentor him in starting his own NDIS provider service. This person was our 11th employee and he was integral in growing Afea to what it is today. He was now asking me how he can build his business. He wanted to offer the same services as us in the same market as us and he wanted my help to do it.

What did I tell him? Yes of course I would mentor him. This may sound surprising and some might even think it’s foolish. But I believe mentoring my competition can only stand to benefit both of us. Here’s why:

I believe there is enough for everyone

My belief in spirituality has taught me to live with a mindset of abundance. If we believe there is enough for everyone, we open our minds to seek more opportunities. We experience the magic of limitlessness.

With a closed mind and thinking that we live in lack, we also close our minds to further growing and progressing ourselves. This results in limiting any new opportunities too.

We all are on different paths

We live in a fast-paced world where there is a constant need to reinvent our businesses, our practices and our value to the people we serve. Even the business practices we have tried and tested will need to be further evolved.

Sharing our previous experiences to a less mature business may be useful to a newcomer. They may be able to take different learnings from our experience and use it to create a different outcome. If they take this knowledge and do something with it, it is harmless to me as we are on a different path.

Although we may technically be ‘competitors’, we all have different strengths and weaknesses. We are running our own race and the most important thing is to think about the impact we have on our own world.

I like to help

This probably doesn’t come as much of a surprise considering my line of work, but I love being able to help others! I believe my level of compassion increases when I share my knowledge.

If a simple conversation can help save another person from burning their cash or making some other costly mistake, then I want to have that conversation. I have nothing to lose from sharing my own mistakes in the hope that it can help another person grow.

Mentoring is soulful

One of my interpretations of life’s motivation and purpose is to have fun and experience joy. Why else would I want to wake up every morning, if not for a couple of uncontrollable belly-laughs, creating heart-warming connections with others and ultimately feeling more love in my life?

Given these intentions, it makes it easy for me to make decisions around the relationships I hold with people around me. It feels so much more human to cooperate, collaborate and partner with my competition to increase our collective value towards the community.

This year we have supported a handful of smaller providers in growing their market share by helping them introduce metrics and KPIs as well as giving them useful contacts.

Despite this, we have still managed to grow and expand our footprint. Most recently, we have set up a new office in Melbourne and we’re already growing rapidly. It only proves how much abundance surrounds us and how mentoring our competition benefits all of us.

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Esha Oberoi
Esha Oberoi
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